Concept

My Lost Uncle - MissingSince1979 project is the mix of men`s independent fashion and the art of freedom. 

Brand`s everyday clothing products are inspired by the forgotten memories, homeland roots, odd locations and the popular culture of the past three decades. The streetwise style of My Lost Uncle combines the aspects of Northern melancholia and the "I`m Alive" mentality to the contemporary and urban sportswear. 

At this very moment, as a part of the brand`s guerrilla marketing, someone might find photocopied posters in places such as Lars Homestead in Tatooine or U.F.O. sighting spot in Nivala, Finland and over Banksy`s street art in the UK. 


Inquiries: info(at)mylostuncle.com

or please use the contact sheet.